Tony Mazur Discusses "90% Of Teens Reached By Radio" Report

WEBVTT

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It says here, broadcast radio reaches 90 % of

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teenagers. Now, here's the problem. Radio Insight.

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Lance Venta's a good guy. He writes about radio.

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He does a good deep in -depth on their career

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whenever he writes about somebody. He's a radio

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fan. Didn't really appreciate him now wanting

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to write about Tom Bernard hiring me as a social

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media producer because it was a podcast and not

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a radio show, so I don't really have any gripes.

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Just kidding. But I'm telling you, This report

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right here is false. You know how many people

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I know with like 14 year olds and they go, is

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radio like podcasts? That should make you feel

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bad. And this whole freaking thing that radio's

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doing where they're like, oh, we reach 90 % of

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people. You know what that really means? Tony

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Mays are telling me this. They have this thing.

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Actually, let me call my friend Tony Mazur. I

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want to have him describe it to me. 856 -49 -HOPPY.

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That's 856 -494 -6773. You can tweet at me at

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RyanHoppyRadio. You can always email me, RyanHoppyRadio

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at gmail .com. I'm about to call you from an

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856 number. about the radio stat. This is how

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you know if those actual phone calls on the radio

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are real. Because my friend Tony Mazur, who's

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a radio guy in Cleveland, now he's doing a blue

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-collar job, but he was the program director

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of 107 .3 and then worked for that talk station

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in Akron. He was the one that told me about all

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these things where they say that radio is reaching

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people. So let me call Tony. If this doesn't

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answer, that's fine. Mm -hmm. Let's see here.

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This is how we'll know if those calls are real.

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You have reached the voicemail of Tony Mazur.

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I can't come to the phone right now, mainly because

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there is a plethora of spam calls that I... All

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right, I like his passive aggressiveness. Let's

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do it again here. One more time. You have reached

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the voicemail. I can't. Mainly because there's

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a plethora of spam calls that I love. They are

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immediately silenced on an unrecognized number

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and it goes right to my voicemail. So leave me

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a voicemail or a text message and I will call

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you right now. You're not spam. Thanks. Bye.

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Hey, Tony Mazur. I think I'm not spam. By the

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way, this is Ryan Hoppy. There's a report that

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said that 90 % of teenagers reach radio. And

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I think it's absolutely untrue that 90 % of people

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listen to radio. So call me back at 856 -494

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-6773 because you're the one that told me during

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the interview we did that that stat is false.

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Love you. Call me back. 856 -49 -HAPPY. That's

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856 -494 -6773. This is Cass. Yeah, hello. Tony,

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what's up, dude? What's going on, man? Am I on

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the air? You're on my podcast, which will be

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aired in other cities after the fact. So you

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can swear, and it's a podcast that sounds live.

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I don't go for that kind of blue language. I'm

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sorry. It's okay, buddy. I saw this headline

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here, and this reminded me, when I saw this headline,

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Tony, this reminded me. Of us sitting at the

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mall four months ago. When you talked about how

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when you worked at 107 .3, they were all saying

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about how radio reaches all the people. And if

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you listen at the dentist's office, it's considered

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listening, right? Oh, yeah. Did you see the stat

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that iHeart did where iHeart did a study about

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iHeart? Did you see it? Oh, you mean a study

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about themselves? Yes. I saw a little bit of

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it. Do you want me to read it to you? Well, I

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want to mention, because what we said on the

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podcast, this was about four and a half years

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ago when I was still working in radio. And I

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got a, we were sitting down, this is during COVID

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times, we're all wearing masks. And they put

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a thing on the screen that says, well, you know,

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97 % of people still listen to the radio or it

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still reaches them, I should say. It's not like

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they actually go on in their car. And it's like,

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well, yeah, of course, when you're walking through

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a mall in Tampa, Florida, and they have the local

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radio station on, yeah, I guess you're technically

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listening to it, or you're walking into the gym

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or at the dentist's office, like you said. But

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that's the only thing that they really have,

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because if you notice, people are getting new

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cars. They don't have AMS antennas. I have a

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2023 car, and you've got to jump through a hoop

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if you actually want terrestrial radio. My mom

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is similar. Yeah, your best bet is to get what's

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ever on your Bluetooth. Tony, so this got about

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500 comments on the Radio Insight Facebook page,

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and it was a report that iHeart did. Here's the

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headline. iHeart Media. Broadcast radio reaches

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90 % of teenagers. I love radio. Don't get me

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wrong. I'm still doing it, but that is not true.

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I have so many friends that are like your age,

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kind of my age that maybe had kids young that

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are like 13, 14. And let me tell you, they all

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ask me, is radio like the bad friends podcast

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or is radio like Joe Rogan? Yeah. I'm going to

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be honest there. Yeah, well, you know, it's funny

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because you probably have seen this wave of 90s

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nostalgia that's going on right now. That there

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are Zoomers now who were born in 2000. who obviously

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weren't alive during the 90s, yet are mimicking

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and dressing like what I did back in the 1990s.

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And I'm noticing, I sometimes see people wearing,

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for example, I'm in Cleveland, Ohio. Well, it's

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still, I guess, the home of the buzzard and WMMS.

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I see teenagers wearing buzzard WMMS t -shirts.

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Really? They don't know where that comes from.

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Are you serious? They just think it's a cool

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logo. But they've never heard of it. They don't

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know what that is. What they did is they saw

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a sticker probably on their dad's toolbox from

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when he used to listen back in the 80s and the

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90s. And they're like, oh, that's kind of a cool

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logo. I could get that on a shirt. They sell

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it at the local clothing company down the street.

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But they don't know what that really means. Are

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you saying they're not fans of Alan Cox or the

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old Maxwell show? I mean, they don't know what

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this, it's like telling them, oh, a radio show,

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it's like a podcast with more commercials and

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you have to censor yourself. And if you were

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to ask them what Alan Cox is, they'd think it's

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a porn star. Yeah, it's just, I think people

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like the aesthetic of the 1990s and what it was,

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but especially the younger people, and they didn't

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get a chance to grow up at a certain time of,

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because here's what it is, when you listen to

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the radio, I think the reason you're still working

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and you're still trying to get something out

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of it is that radio had a spontaneity behind

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it where you didn't know what the next song was

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unless you were the DJ. But it could be one of

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your favorite songs or it could be one you would

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like to skip. But the thrill of knowing that

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the one song is ending and it's going into another

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song or it's going to be a commercial break and

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the anxiety of waiting five to ten minutes for

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another song coming up, that was great. We don't

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have that anymore because I could just go on

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my phone and say, I want to listen to Alice in

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Chains right now. And not only do I want to listen

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to Alice in Chains, I only want to listen to

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Alice in Chains. And I want to hear the curse

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words in Man in the Box. And not have it say

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spit. According to the radio, the only Soundgarden

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song that's ever existed is Black Hole Sun. Not

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Rusty Cage, nothing else. Just Black Hole Sun.

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And the only, even though I like the song, the

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only Metallica song I ever heard on WMMS. Now,

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granted, I love this song because when I drove

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in to Cleveland and I saw the skyline, it got

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caught in traffic in 2014. So the song has a

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lot of meaning to me, but I'm also sick of it

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now. The only song MMS plays is Enter Sandman.

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Yeah, so it's interesting. I might have mentioned

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this on the show we did a couple of months ago,

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but I had a music consultant that would tell

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me that some bands didn't have more than just,

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they only had one hit and other bands were enormous.

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So for example, Linkin Park, everything they

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put out was an immediate hit. And I'm going,

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no, it wasn't. I mean, yeah, Meteorite had, what,

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three or four songs. Hybrid Theory had a couple

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of songs. And then after that, they had like

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one or two other songs. Look, no, no, everything

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they put out, Foo Fighters, Weezer, because the

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powers that be determined that. Yet he at the

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same time said, Tony, you only like Queens of

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the Stone Age. I know that, but they only had

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one hit. And I remember going to see Queens of

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the Stone Age in Detroit in 2025 at the Fox Theater.

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playing nothing but chamber strings B -sides.

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The place was sold out. You couldn't get a ticket

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for under $120. And they didn't play one hit,

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and the crowd loved it. And then I just saw them

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last week open for Foo Fighters in front of 45

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,000 people. So that band that only had one hit

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seems to be doing pretty well. I swear to God,

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I don't know if the consultants even know what

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they're talking about. No, there is one consultant.

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Oh, no, no, no. They do. I believe they're on

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the take. I believe they're on the take from

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record companies. That's why they push certain

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apps. I never thought about that. That's all

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it is. It's just a music consultant deals with

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the record labels, which is why you don't see

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regular radio push indie labels. When you see

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a band that says they claim to be indie, like

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Arcade Fire, they're not indie. They're on a

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subsidiary of a major label. So it's all fake.

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So your music consultant doesn't want to find

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the best music for your radio station. He's getting

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free concert tickets, free this, free that, all

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under the table, probably paid in some way, allegedly.

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I'm not going to out anybody, but I know people.

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in the industry who follow the band Ghost around.

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Well, Ghost doesn't really get a lot of people.

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Ghost isn't on regular radio, but Ghost is very

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big online. They can fill up a stadium, and yet

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you've never heard them on WMMS, or you've never

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heard them on 97X in Tampa, or anything like

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that. But sometimes it depends on the promotion

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of it. The music consultants are the ones who

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really dictate how things go. And everybody else

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who works at the radio station is just a lackey.

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Tony, did you know? Shut up. Don't do a podcast.

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Yeah. Don't do the thing that everyone listens

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to. Tony, did you know that this phone call will

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reach 95 % of people? Well, I mean, that's the

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thing. They say 95, but did they miss the decimal

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point? Did they move it over to the left two

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places? Dude, I have a cousin. Listen, I don't

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want any rogue... radio programmer to hear this

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and think i hate radio i actually like it but

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i'm just being honest like i have a cousin that

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was born in 04 and one in 07 and i know a ton

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of people that are like 37 38 that had kids in

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2012 that are like 14 now and they whenever i

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talk to any of them they look at me like i think

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it would have been like talking about newspapers

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in 2010 it's kind of become the new newspaper

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right before the recession you know It's old

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media is what it is. And the thing is, it's not

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coming back. Just like, remember a few years

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ago, they tried to make cassette tapes a thing

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again. Cassette tapes were the worst. I mean,

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they're worse than CDs. You had to take your

00:12:22.460 --> 00:12:27.519
pencil and rewind it. But they tried to do it

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because it's hipster and it's fun. And then you

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have people going out and getting vinyl. But

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the thing is, here's the truth about vinyl that

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they don't tell you about. It's a digital pressed

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copy onto wax. So what you think is getting this

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crisp... sound that you can even if you listen

00:12:44.480 --> 00:12:47.159
closely you can hear a door slam two studios

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away it's fake it's the same thing you're getting

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on your mp3 but they're but they're making a

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buck off of you uh because you're a hipster and

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you want to play something on your vitrola turntable

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and that's just not i mean that's the thing is

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i i the aesthetic on some things they like to

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try to bring back and resurrect that but Ultimately,

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it's just kind of a LARP. It's kind of cosplaying.

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So I don't think you're going to see this rise

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in Gen Z and even Gen Alpha, the teenagers and

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even younger, who are going to be like, yeah,

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I want to listen to the radio. I really like

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that Rage Against the Machine song where they

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cut off the final minute and a half. And all

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of a sudden it just goes into a drum beat and

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the song's over and goes... And then five minutes

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of commercials. I think it's the song Be Without

00:13:40.169 --> 00:13:43.269
You by Mary J. Blige. Or no, I think it's We

00:13:43.269 --> 00:13:46.710
Belong Together by Mariah Carey, where the last

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like 30 seconds is just amazing vocals where

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the voice just goes on and on. And on the hip

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hop station here. Classic hits one that iHeart

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does in Tampa. They'll just cut it off and it'll

00:13:59.409 --> 00:14:01.830
be like, did you know that the iHeartRadio app

00:14:01.830 --> 00:14:04.250
has a talkback feature? I'm like, can you just

00:14:04.250 --> 00:14:06.710
let me listen to Mariah's vocals for 20 more

00:14:06.710 --> 00:14:10.230
seconds? I will get the fucking app. They do

00:14:10.230 --> 00:14:14.929
that with the song Sultans of Swing by Dire Straits.

00:14:15.210 --> 00:14:19.679
Dire Straits has this, Mark Knopfler. does this

00:14:19.679 --> 00:14:22.480
great guitar solo at the end. Yes. So intricate

00:14:22.480 --> 00:14:27.059
for a mainstream classic rock staple. It's probably

00:14:27.059 --> 00:14:29.639
on your classic rock station right now, wherever

00:14:29.639 --> 00:14:32.000
you are listening to this. And yet it's the one

00:14:32.000 --> 00:14:34.159
classic rock song that I'll go, I'm not turning

00:14:34.159 --> 00:14:36.759
this off. I still enjoy this. And yet it's cut

00:14:36.759 --> 00:14:40.100
off when he's just wailing on the guitar. And

00:14:40.100 --> 00:14:43.399
no one, and that's just how it is. But they don't,

00:14:43.399 --> 00:14:46.659
you know. Because the song is too long for them.

00:14:46.700 --> 00:14:48.720
You know, it's like four minutes and 58 seconds.

00:14:48.899 --> 00:14:51.259
We got to somehow get this down to about four

00:14:51.259 --> 00:14:54.100
and tighten it up a little bit. We got to do

00:14:54.100 --> 00:14:56.299
a segment like once a month, man. You got way

00:14:56.299 --> 00:14:58.799
too much stuff to, it's got to be heard, dude.

00:14:58.899 --> 00:15:02.879
You are fucking funny. Well, I appreciate that.

00:15:03.159 --> 00:15:05.720
And yeah, I don't have anything to, well, I mean,

00:15:05.759 --> 00:15:07.659
I have my podcast and everything. How can people

00:15:07.659 --> 00:15:12.440
find it? By the way, it's on iHeartRadio, so

00:15:12.440 --> 00:15:14.779
when you're scrolling through your favorite radio

00:15:14.779 --> 00:15:17.320
station in town, find the Check Your Brain podcast.

00:15:18.759 --> 00:15:20.740
Very little commercials because people don't

00:15:20.740 --> 00:15:24.120
want to sponsor my show, but that's okay. I don't

00:15:24.120 --> 00:15:26.620
want to be beholden to sponsors. Yeah, because

00:15:26.620 --> 00:15:28.240
then you've got to keep them happy. So you're

00:15:28.240 --> 00:15:31.480
on Patreon as well, right? Yeah, I got a Patreon

00:15:31.480 --> 00:15:34.659
if anyone's interested. And I put out free stuff

00:15:34.659 --> 00:15:37.919
every, I do it weekly. I feel like I'm on the

00:15:37.919 --> 00:15:41.580
slow retirement tour because I'm a, I'll be honest,

00:15:41.659 --> 00:15:45.120
I'm a bit of a Luddite when it comes to my technology

00:15:45.120 --> 00:15:47.860
and everyone's, because here's, I want to do

00:15:47.860 --> 00:15:49.539
one more thing if I can say this. Yeah, you're

00:15:49.539 --> 00:15:53.419
fine. So a lot of people who work with podcasting

00:15:53.419 --> 00:15:57.259
and the biggest podcasts in the world and even

00:15:57.259 --> 00:15:59.080
the ones, like they have a whole YouTube channel,

00:15:59.139 --> 00:16:01.570
but here's the thing. It's not like the hosts

00:16:01.570 --> 00:16:04.490
of that are also producing it as well. They have

00:16:04.490 --> 00:16:06.970
a whole team. They have guys that they work with

00:16:06.970 --> 00:16:09.409
or they're a part of a network. And they're the

00:16:09.409 --> 00:16:11.529
ones who are putting the video out there. And

00:16:11.529 --> 00:16:13.850
they put that little thing, the icon on the YouTube

00:16:13.850 --> 00:16:16.549
page says, like and subscribe. And then they

00:16:16.549 --> 00:16:18.350
cut out little things you could put for Instagram

00:16:18.350 --> 00:16:21.730
reels and TikTok videos. I don't have that. I'm

00:16:21.730 --> 00:16:25.730
my producer. I'm my booker. I'm my own host.

00:16:25.929 --> 00:16:29.139
I'm my own. sales guy and everything like that.

00:16:29.299 --> 00:16:32.100
If you want something genuine, go check out Hoppy

00:16:32.100 --> 00:16:34.200
Hour. Check out Check Your Brain Podcast with

00:16:34.200 --> 00:16:37.159
me. If you want something that's more polished,

00:16:37.179 --> 00:16:40.460
a part of a network, they're all out there. There's

00:16:40.460 --> 00:16:42.759
very few who actually are putting in the work

00:16:42.759 --> 00:16:44.700
and booking their own guests and stuff like that.

00:16:45.799 --> 00:16:49.600
Everything is fake, but we're now at the point

00:16:49.600 --> 00:16:52.720
where podcasting is where radio is, or radio

00:16:52.720 --> 00:16:56.360
was probably in the early 2000s. Eventually,

00:16:57.279 --> 00:16:59.860
I don't know what the next, what do you think

00:16:59.860 --> 00:17:02.120
is the next thing? Streaming. What's the next

00:17:02.120 --> 00:17:05.119
big thing? Because what I'm working on is getting,

00:17:05.180 --> 00:17:07.160
so I don't do videos, but I'm working on getting

00:17:07.160 --> 00:17:11.440
like AI visuals and re -airing my show on Kik

00:17:11.440 --> 00:17:13.779
and Twitch. And I think this whole Kik thing,

00:17:13.960 --> 00:17:16.279
I don't personally want to be on camera walking

00:17:16.279 --> 00:17:18.900
around downtown St. Pete bothering people, like

00:17:18.900 --> 00:17:22.160
how guys like Adrian Broner do it in LA, but

00:17:22.160 --> 00:17:25.000
I do want to somehow get on Kik. So I think that

00:17:25.000 --> 00:17:28.059
live streaming is kind of, And it's what all

00:17:28.059 --> 00:17:31.339
the 2005 babies are doing, like I Show Speed

00:17:31.339 --> 00:17:36.299
and Neon. So I think podcasting is actually maybe

00:17:36.299 --> 00:17:40.279
even in 2005 radio. I think podcasting is because

00:17:40.279 --> 00:17:42.960
too many people are doing it. I get invited.

00:17:43.829 --> 00:17:47.390
I'm not picky and choosy. I'll do your podcast

00:17:47.390 --> 00:17:49.109
because you're fucking good and you're my friend,

00:17:49.230 --> 00:17:52.130
but I got invited onto a podcast with a guy that

00:17:52.130 --> 00:17:55.130
was a male porn star, but he wanted to only talk

00:17:55.130 --> 00:17:59.349
about sex, and I was like, I'm good. Yeah, I

00:17:59.349 --> 00:18:01.789
mean, well, the thing is with podcasting that's

00:18:01.789 --> 00:18:06.750
good is that it's limited commercials. It's long

00:18:06.750 --> 00:18:11.049
-form content. It is what radio used to be, just

00:18:11.049 --> 00:18:15.180
uncensored in many ways. and also you can have

00:18:15.180 --> 00:18:17.920
it in the car. So, Ryan, if you're ever driving

00:18:17.920 --> 00:18:20.619
to Fort Myers, for example, two -hour drive,

00:18:20.819 --> 00:18:23.940
are you going to watch somebody stream the entire

00:18:23.940 --> 00:18:26.099
time? And if you are watching a stream, let's

00:18:26.099 --> 00:18:28.720
say you're watching Clavicular, what is he doing

00:18:28.720 --> 00:18:30.980
other than just sitting in a chair and there's

00:18:30.980 --> 00:18:34.130
just tip comments? that's what I don't get people

00:18:34.130 --> 00:18:36.309
tell me like Tony I like your content I wish

00:18:36.309 --> 00:18:38.549
you did more videos of what you want to see me

00:18:38.549 --> 00:18:40.430
sitting in a chair be on a microphone I know

00:18:40.430 --> 00:18:44.650
dude dude I I love watching him at the club where

00:18:44.650 --> 00:18:46.509
he's probably not supposed to be there because

00:18:46.509 --> 00:18:50.950
he's not born in 2005 and my favorite part is

00:18:50.950 --> 00:18:52.710
when he goes up to a girl who's like so do you

00:18:52.710 --> 00:18:55.390
want to fuck tonight and I'm thinking I had a

00:18:55.390 --> 00:18:58.849
classless era where I banged a lot of girls I

00:18:58.849 --> 00:19:01.529
partied a lot it was in Cleveland and Tampa but

00:19:01.609 --> 00:19:04.490
I never once, dude, I never once went up to a

00:19:04.490 --> 00:19:06.970
girl at a club and was like, hey, do you want

00:19:06.970 --> 00:19:14.430
to fuck? Yeah, that is, but I mean, it's a new

00:19:14.430 --> 00:19:16.390
society. Well, I mean, if you think about it,

00:19:16.450 --> 00:19:19.009
saying that on a podcast or saying that on a

00:19:19.009 --> 00:19:21.430
stream, I should say, goodness, I'm an unk now.

00:19:22.910 --> 00:19:25.089
But saying that on a stream, it's almost kind

00:19:25.089 --> 00:19:27.890
of like a Howard Stern, why don't you ride the

00:19:27.890 --> 00:19:30.670
Sibian here? Yeah, I was thinking that too. Or

00:19:30.670 --> 00:19:32.670
the 55 -gallon drum contest. So maybe it's all

00:19:32.670 --> 00:19:36.049
coming full circle again. All Clavicular will

00:19:36.049 --> 00:19:38.549
need to do is get a baseball bat and do the waffle

00:19:38.549 --> 00:19:40.690
or the baseball bat challenge Opie and Anthony

00:19:40.690 --> 00:19:44.869
did, and then he's good. I was in Florida. I

00:19:44.869 --> 00:19:48.190
was in Miami when he overdosed. Yeah. He was

00:19:48.190 --> 00:19:50.329
opening up a club the next day. You were there?

00:19:50.329 --> 00:19:54.369
Yeah. Well, I was down in, I think it was in

00:19:54.369 --> 00:19:55.869
West Palm. Yeah, yeah, yeah. We were sitting

00:19:55.869 --> 00:19:59.789
at a bar, and my wife hates clavicular. And I

00:19:59.789 --> 00:20:03.569
just, she's like, who is this guy? I hate mogging

00:20:03.569 --> 00:20:07.890
and mewing. Leah, Leah seems like, I cannot imagine

00:20:07.890 --> 00:20:11.420
Leah liking him at all. No, she did not. And

00:20:11.420 --> 00:20:13.500
I said, well, we got to go to this club opening.

00:20:13.579 --> 00:20:15.859
It's in South Beach. You know, we're only just

00:20:15.859 --> 00:20:17.680
like an hour away from it. And she's like, we

00:20:17.680 --> 00:20:20.039
are absolutely not. And I said, oh, wait a second.

00:20:20.099 --> 00:20:22.519
We might not be able to. She just overdosed on

00:20:22.519 --> 00:20:26.309
GHB just now. And then he was there the next

00:20:26.309 --> 00:20:28.029
night. And who knows? I don't know if that club's

00:20:28.029 --> 00:20:30.950
even still open. And that was in April. God,

00:20:30.970 --> 00:20:33.589
it would be the best having Leah call him out,

00:20:33.650 --> 00:20:36.089
having him, like, not hit on Leah, but, like,

00:20:36.089 --> 00:20:37.910
talk to Leah. And she, like, puts a drink in

00:20:37.910 --> 00:20:42.630
his. Dude, what if Leah went viral? Yeah. Well,

00:20:42.670 --> 00:20:44.950
you know what's funny is I sent her the picture

00:20:44.950 --> 00:20:47.089
of us. We took that picture at the mall. And

00:20:47.089 --> 00:20:49.160
she's like. Because she used to listen to you.

00:20:49.880 --> 00:20:52.980
Because we've been together almost 10 years.

00:20:53.200 --> 00:20:56.779
And when you were in there in 2014, her ex -boyfriend

00:20:56.779 --> 00:20:59.579
was a huge Alan Cox show and Rover fan. And so

00:20:59.579 --> 00:21:01.420
she knew about the whole thing because her ex

00:21:01.420 --> 00:21:03.500
-boyfriend was into it. And she's like, holy

00:21:03.500 --> 00:21:06.779
crap, how tall is he? He's a monster. Yeah, I

00:21:06.779 --> 00:21:10.490
made you look really short. I'm sorry. And I'm

00:21:10.490 --> 00:21:13.329
like, I'm 5 '11", 6 foot, depending on the day

00:21:13.329 --> 00:21:16.349
or if I got a chiropractic adjustment. Dude,

00:21:16.390 --> 00:21:19.650
that day, I specifically looked very tall. I

00:21:19.650 --> 00:21:21.410
don't know. I think it might have been whoever

00:21:21.410 --> 00:21:24.069
took our picture, I think, was shorter. So it

00:21:24.069 --> 00:21:25.950
made you look shorter because you're not that

00:21:25.950 --> 00:21:29.490
short. It was very strange. Is it George Murasan

00:21:29.490 --> 00:21:33.309
and Billy Crystal or whatever? My giant with...

00:21:34.480 --> 00:21:36.299
Tony, you're the best. I needed this because

00:21:36.299 --> 00:21:37.980
I needed to hear because you're the one that

00:21:37.980 --> 00:21:41.640
told me about the whole radio reaching little

00:21:41.640 --> 00:21:44.079
stat they use. And when I saw that, I immediately

00:21:44.079 --> 00:21:45.660
thought of you and I was like, I got to call

00:21:45.660 --> 00:21:50.809
you, you know. Well, it's funny because by 2030,

00:21:51.130 --> 00:21:54.230
I think we talked about it, that you're going

00:21:54.230 --> 00:21:56.430
to see a lot of people out of a job, and it's

00:21:56.430 --> 00:21:58.210
already happening. It's happening in television.

00:21:58.470 --> 00:22:00.930
You want to talk about where things used to be?

00:22:01.109 --> 00:22:03.710
There's a lot of TV stations, if you follow along

00:22:03.710 --> 00:22:07.029
with other groups, they're laying people off

00:22:07.029 --> 00:22:11.539
left and right. three, four years ago, no, we're

00:22:11.539 --> 00:22:14.279
not going to embrace AI because that'll be bad

00:22:14.279 --> 00:22:16.720
for our business. And now all of a sudden they're

00:22:16.720 --> 00:22:18.940
laying people off and AI is the new editor. And

00:22:18.940 --> 00:22:21.539
also, the problem that's going on with local

00:22:21.539 --> 00:22:24.720
TV is the same thing that's going on with local

00:22:24.720 --> 00:22:27.700
radio, which is, it used to be in the 90s, you

00:22:27.700 --> 00:22:32.920
go to, let's say, Rapid City, South Dakota, and

00:22:32.920 --> 00:22:37.019
then you go to Norfolk, Virginia. And then you

00:22:37.019 --> 00:22:39.720
go to Charlotte and then you go to Chicago. You

00:22:39.720 --> 00:22:42.200
would go from market 200 to whatever, to whatever,

00:22:42.259 --> 00:22:44.779
to whatever. Now in radio, they have the voice

00:22:44.779 --> 00:22:47.119
tracking or the same five shows in all cities.

00:22:47.160 --> 00:22:50.400
But what's going on with local TV is they'll

00:22:50.400 --> 00:22:52.819
just have, if you're in like, let's say, I think

00:22:52.819 --> 00:22:55.019
it was Evansville where it happened. Evansville,

00:22:55.039 --> 00:22:57.720
Indiana. They'll just air the weather channel.

00:22:57.839 --> 00:23:00.400
They don't have your local little Dick Goddard

00:23:00.400 --> 00:23:03.730
anymore, you know? Well, that's also being done

00:23:03.730 --> 00:23:05.730
by AI because that's what's going to happen is

00:23:05.730 --> 00:23:09.049
you're the person for the three people still

00:23:09.049 --> 00:23:13.190
listening to regular radio. In the next couple

00:23:13.190 --> 00:23:16.309
of years, your DJ will not be a person. Your

00:23:16.309 --> 00:23:20.809
DJ will be like, hey, it's Blazer. It's 7 .52

00:23:20.809 --> 00:23:23.990
in the morning, and that was Man in the Box by

00:23:23.990 --> 00:23:27.690
Ellison James from Facelift back in 1990. Hey,

00:23:27.710 --> 00:23:31.210
coming up, we have Even Flow by Pearl Jam, and

00:23:31.210 --> 00:23:33.369
we'll give you some tickets to go see Weezer

00:23:33.369 --> 00:23:37.849
at the Tampa Bay whatever forum. That's not a

00:23:37.849 --> 00:23:41.119
person. They're working out the kinks right now.

00:23:41.319 --> 00:23:45.319
The voiceover people that do the sweepers and

00:23:45.319 --> 00:23:48.240
the bumpers and stuff, those are AI already at

00:23:48.240 --> 00:23:51.180
this point. I was doing that in 2020 and 2021.

00:23:51.539 --> 00:23:55.119
So it's definitely AI, except for maybe the recognizable

00:23:55.119 --> 00:23:58.059
big, big, deep voice guy that you can't necessarily

00:23:58.059 --> 00:24:02.799
recreate yet. I just look at this because yesterday

00:24:02.799 --> 00:24:05.799
was National Radio Day when we're recording this.

00:24:05.940 --> 00:24:09.099
And I saw it's adorable. All the people and they're

00:24:09.099 --> 00:24:11.900
like all the call letters back in the day. Oh,

00:24:12.000 --> 00:24:14.559
look, he's got his mustache on because it's 1987.

00:24:15.220 --> 00:24:19.240
What a career he's going to have. And then next

00:24:19.240 --> 00:24:21.960
up, next up, you see the post on LinkedIn that

00:24:21.960 --> 00:24:24.880
says, well, folks, I knew this day was coming,

00:24:24.980 --> 00:24:29.369
but. I am finding greener pastures as my company

00:24:29.369 --> 00:24:33.029
has laid me off. You know, I want to thank such

00:24:33.029 --> 00:24:35.589
and such media company for keeping me employed

00:24:35.589 --> 00:24:38.930
these last 38 years. And I thank so -and -so.

00:24:39.089 --> 00:24:43.029
And if anybody's interested in a 72 -year -old

00:24:43.029 --> 00:24:47.170
grizzled radio guy, yeah, no one is. Sorry, Scorch.

00:24:47.170 --> 00:24:51.029
Dude, the best is... Dude, the best to me is

00:24:51.029 --> 00:24:55.289
when... Okay, so... The best is when it's the

00:24:55.289 --> 00:24:58.210
radio executives or the salespeople that are

00:24:58.210 --> 00:25:01.430
older that are making all the money. saying on

00:25:01.430 --> 00:25:04.589
LinkedIn, they'll post those blogs about radio

00:25:04.589 --> 00:25:07.670
reaching 90 % of people, and it'll be like some

00:25:07.670 --> 00:25:10.750
AI caption where it'll be like, oh, forget about

00:25:10.750 --> 00:25:15.549
Twitch, Kik, TikTok, Spotify, Apple Music, iHeartRadio,

00:25:15.569 --> 00:25:18.769
Netflix, Amazon. Radio's where the heart's at.

00:25:18.910 --> 00:25:21.730
It still reaches 90 % of people, and that's awesome,

00:25:21.809 --> 00:25:26.710
and it's just nonsense. My mother is sending

00:25:26.710 --> 00:25:32.349
me videos. through Facebook Messenger of AI dogs

00:25:32.349 --> 00:25:37.250
doing coordinated dancing. My mother is 67 years

00:25:37.250 --> 00:25:40.450
old, so she is a boomer. We're at the point now

00:25:40.450 --> 00:25:44.029
where the boomers are embracing AI and this technology.

00:25:44.109 --> 00:25:48.029
It means for old traditional media, the newspaper,

00:25:48.349 --> 00:25:51.990
the TV, the radio, we're on borrowed time, ladies

00:25:51.990 --> 00:25:54.660
and germs. It's time to try to... get something

00:25:54.660 --> 00:26:00.160
figured out here. Honestly, I kind of feel bad

00:26:00.160 --> 00:26:03.339
for maybe not necessarily the 20 -somethings

00:26:03.339 --> 00:26:05.799
who are in media because it's a good springboard

00:26:05.799 --> 00:26:07.660
to something. It's good to put on the resume.

00:26:07.839 --> 00:26:10.140
Hey, I worked at a TV station, a radio station,

00:26:10.319 --> 00:26:13.079
whatever. Now I'm doing this now. I'm doing whatever

00:26:13.079 --> 00:26:16.460
insert PR job. But man, if you're somebody who's

00:26:16.460 --> 00:26:19.099
not yet at retirement age, let's say you're 43

00:26:19.099 --> 00:26:22.400
years old and what do you do? You get laid off.

00:26:23.059 --> 00:26:26.640
Is everyone just going to get a job in PR? Is

00:26:26.640 --> 00:26:29.200
that all everybody's worth now? What I don't

00:26:29.200 --> 00:26:32.180
like... is that before iHeart would lay off people

00:26:32.180 --> 00:26:35.099
with average ratings, but like someone that I

00:26:35.099 --> 00:26:37.119
talked to that obviously you've heard of, Kid

00:26:37.119 --> 00:26:40.180
Chris. Kid Chris was still number one in Cincinnati

00:26:40.180 --> 00:26:42.680
getting great numbers and he had hundreds of

00:26:42.680 --> 00:26:45.140
thousands of listeners and he gets let go. That

00:26:45.140 --> 00:26:47.200
to me is where I'm starting to get discouraged

00:26:47.200 --> 00:26:50.119
is when you see the rock and roll and funny DJs

00:26:50.119 --> 00:26:53.339
getting let go even if they're doing well. That's

00:26:53.339 --> 00:26:56.000
where I'm starting. Before it was like, oh, you're

00:26:56.000 --> 00:26:58.319
in 11th place and you haven't been popular in

00:26:58.319 --> 00:27:01.000
years, whatever. But now you can literally be,

00:27:01.140 --> 00:27:04.099
I mean, Dave Ryan in Minnesota, let go. All these

00:27:04.099 --> 00:27:07.519
shows, like that's where I'm now scared. I wasn't

00:27:07.519 --> 00:27:09.440
as scared before because it was like, oh, that

00:27:09.440 --> 00:27:12.339
person didn't get ratings. But now, dude, unless

00:27:12.339 --> 00:27:15.700
you're like Elvis Duran or Charlamagne, you don't

00:27:15.700 --> 00:27:20.000
matter. Bobby Bones. Exactly, yeah, exactly.

00:27:20.420 --> 00:27:22.559
But even with those, because you think about

00:27:22.559 --> 00:27:28.089
it, if, let's say Bobby Bones. let's say he either

00:27:28.089 --> 00:27:30.309
leaves or iHeart, whatever his contract's up,

00:27:30.390 --> 00:27:32.230
and they say he's making too much money, we can't

00:27:32.230 --> 00:27:35.049
come to terms on a deal, and then Bobby Bones

00:27:35.049 --> 00:27:37.809
starts a podcast. That's not going to be interesting.

00:27:38.069 --> 00:27:40.670
The only reason he has a listening base is because

00:27:40.670 --> 00:27:43.390
of what had been built up for now a couple of

00:27:43.390 --> 00:27:46.690
decades. Well, and you know what the rumor is.

00:27:47.150 --> 00:27:48.470
Well, it's not really a rumor because I know

00:27:48.470 --> 00:27:51.190
the info. He never knew country radio. He was

00:27:51.190 --> 00:27:53.849
a top 40 guy in Austin. I've met him twice at

00:27:53.849 --> 00:27:56.210
a radio convention. He's a nice guy, but he didn't

00:27:56.210 --> 00:27:58.630
know country music. They gave him all the bullet

00:27:58.630 --> 00:28:01.170
points of what to say, and then he just learned

00:28:01.170 --> 00:28:03.410
country music. He was never into country music.

00:28:04.089 --> 00:28:06.190
Well, if you listen to Bobby Bones, there's nothing

00:28:06.190 --> 00:28:08.990
country really about his show. Like, hey, we've

00:28:08.990 --> 00:28:11.529
got Megan Maroney is going to be here talking

00:28:11.529 --> 00:28:14.630
about her new album. But it's like, it's Elvis

00:28:14.630 --> 00:28:18.740
Duran. That's all it is. It's just a top 40 morning

00:28:18.740 --> 00:28:23.059
show. But again, those are going by the wayside.

00:28:23.460 --> 00:28:25.880
And here's the thing, because I'll get criticism

00:28:25.880 --> 00:28:28.660
whenever I rip on radio. I'll get messages from

00:28:28.660 --> 00:28:30.480
people who still work in the industry, and they'll

00:28:30.480 --> 00:28:32.839
be like, yeah, well, dude, you said it was going

00:28:32.839 --> 00:28:35.940
to be dead by now, and it's still going. But

00:28:35.940 --> 00:28:38.420
I'm not talking about the fact that you still

00:28:38.420 --> 00:28:40.980
have a job in 2026. I'm talking about your relevance.

00:28:42.480 --> 00:28:45.279
Here's the last vestige of it is sports radio.

00:28:45.789 --> 00:28:48.130
that there was a time where sports radio, you

00:28:48.130 --> 00:28:51.809
wanted to talk about who's going to be the starting

00:28:51.809 --> 00:28:55.089
quarterback for this season coming up. Is it

00:28:55.089 --> 00:28:56.230
going to be this guy or is it going to be that

00:28:56.230 --> 00:28:58.910
guy? Give us a call. We want to hear from you.

00:28:59.269 --> 00:29:02.670
And that was a thing that carried probably up

00:29:02.670 --> 00:29:06.079
until around 2020. Nowadays... People aren't

00:29:06.079 --> 00:29:08.420
rushing to their radio at 6 o 'clock in the next

00:29:08.420 --> 00:29:12.660
morning to hear about the take on whoever was,

00:29:12.660 --> 00:29:15.960
you know, for the game the night before. I'm

00:29:15.960 --> 00:29:18.539
embarrassed. I used to rush to listen to Mike

00:29:18.539 --> 00:29:20.380
and Mike in Chicago. Even though they weren't

00:29:20.380 --> 00:29:22.240
in Chicago, I used to love Mike and Mike in the

00:29:22.240 --> 00:29:26.420
morning. Oh, yeah. That was a good show, bro.

00:29:27.500 --> 00:29:29.480
But, I mean, well, the thing is with Mike and

00:29:29.480 --> 00:29:31.559
Mike, notice what they used to do. They were

00:29:31.559 --> 00:29:33.940
a four -hour show that did the same show for

00:29:33.940 --> 00:29:36.970
four hours. It was each hour was the same hour.

00:29:37.349 --> 00:29:39.589
So, I mean, they would change it up. It would

00:29:39.589 --> 00:29:42.390
still do four hours, but all the topics were

00:29:42.390 --> 00:29:43.990
essentially the same unless there was breaking

00:29:43.990 --> 00:29:48.470
news. Yeah, it was. Their six o 'clock lead topic

00:29:48.470 --> 00:29:50.309
was the seven o 'clock, the eight o 'clock, and

00:29:50.309 --> 00:29:52.609
the nine o 'clock. Yeah, that was kind of what

00:29:52.609 --> 00:29:54.890
I remember, too, being like, and a lot of top

00:29:54.890 --> 00:29:56.990
40 morning shows will do that, where what they

00:29:56.990 --> 00:30:01.710
talk about at 7 .50 is also at 8 .50. Well, and

00:30:01.710 --> 00:30:03.710
also, here's another thing, because I think the,

00:30:04.079 --> 00:30:07.859
What are your thoughts on Pat McAfee? I liked

00:30:07.859 --> 00:30:11.680
him until recently. I liked his come up. I still

00:30:11.680 --> 00:30:15.460
don't mind it. I still like him more than most,

00:30:15.500 --> 00:30:19.359
but it's getting a little too close to Joe Rogan

00:30:19.359 --> 00:30:22.960
-ish. Well, it's too much Pat McAfee now. If

00:30:22.960 --> 00:30:25.579
you go on ESPN right now, as we're doing this,

00:30:25.660 --> 00:30:28.160
Pat McAfee's on. Then you want to watch College

00:30:28.160 --> 00:30:30.619
Game Day on Saturday morning this fall, it's

00:30:30.619 --> 00:30:32.859
Pat McAfee. You want to watch Monday Night Countdown,

00:30:32.980 --> 00:30:34.900
it's Pat McAfee. Then you go to a commercial

00:30:34.900 --> 00:30:36.740
break and it's him and it's him and it's him.

00:30:37.000 --> 00:30:40.960
It's a little bit much. However, the one interesting

00:30:40.960 --> 00:30:44.440
thing that they were able to do is that they

00:30:44.440 --> 00:30:47.180
would at least, because when it started, I mean,

00:30:47.200 --> 00:30:49.529
his show started as a podcast. And that they

00:30:49.529 --> 00:30:51.589
were able to kind of spread it out a little bit

00:30:51.589 --> 00:30:55.029
and do some extra content that's not going to

00:30:55.029 --> 00:30:58.869
necessarily be on ESPN. So that's just what was

00:30:58.869 --> 00:31:01.950
what's interesting. And when I watch these like

00:31:01.950 --> 00:31:06.509
Boomer and Carton or Boomer in the morning and

00:31:06.509 --> 00:31:08.210
then they go to a commercial break and it's just

00:31:08.210 --> 00:31:10.789
stupid Boomer Esiason sitting there in his chair

00:31:10.789 --> 00:31:13.990
or Mike Francesa where he's got his earbuds in

00:31:13.990 --> 00:31:16.569
and his Diet Coke. And I'm going, you need to

00:31:16.569 --> 00:31:19.529
eat. This is why I don't do a lot of video content

00:31:19.529 --> 00:31:22.990
is because you need to use the media. If you're

00:31:22.990 --> 00:31:25.690
sitting there at noon and you're at a bar and

00:31:25.690 --> 00:31:28.029
you're eating lunch and having a beer, I don't

00:31:28.029 --> 00:31:30.789
want to watch dumb Mike Francesa and his white

00:31:30.789 --> 00:31:34.670
hair. Go ahead, dog. Hey, dog. This is what you

00:31:34.670 --> 00:31:37.789
think, dog. You think John Carl Stead should

00:31:37.789 --> 00:31:42.809
retire? Let's go to the phones here, dog. Is

00:31:42.809 --> 00:31:45.390
that what I want to hear? No, I want to see,

00:31:45.490 --> 00:31:47.890
to show B -roll, show the highlights from last

00:31:47.890 --> 00:31:53.049
night as he's talking. Use the stage. Use what

00:31:53.049 --> 00:31:55.170
you have instead of just, I don't want to see

00:31:55.170 --> 00:31:57.390
a guy sitting there listening to a phone call.

00:31:58.690 --> 00:32:01.900
Tony, you're the fucking man. Dude, you said

00:32:01.900 --> 00:32:03.700
everything I needed to say, but I didn't know

00:32:03.700 --> 00:32:06.019
how to say because you're the one that told me

00:32:06.019 --> 00:32:09.299
that mindset. And man, I could tell deep down

00:32:09.299 --> 00:32:11.500
you still love radio a little bit, but it's just

00:32:11.500 --> 00:32:14.279
like, it's like that. I don't know. I don't know

00:32:14.279 --> 00:32:17.349
what it is, but. I loved what it used to be.

00:32:17.410 --> 00:32:23.150
Yes. And then I had the gumption and I also had

00:32:23.150 --> 00:32:26.170
the naivete in thinking that I could help change

00:32:26.170 --> 00:32:28.410
it. And I realized there's no hope. There's no

00:32:28.410 --> 00:32:31.549
hope in changing it. Who am I? Yeah. It's all

00:32:31.549 --> 00:32:34.230
that matters. I don't know. I kind of had the

00:32:34.230 --> 00:32:37.470
same mindset, but now I'm so persistent that

00:32:37.470 --> 00:32:41.529
I'm never going to go away. That's what the radio

00:32:41.529 --> 00:32:43.950
business has to deal with is me never going away.

00:32:45.889 --> 00:32:47.869
Tony, can you believe we've been talking for

00:32:47.869 --> 00:32:51.690
29 minutes and 40 seconds? I can believe it.

00:32:51.829 --> 00:32:53.650
I thought it was going to be like a quick five

00:32:53.650 --> 00:32:55.910
-minute thing. I'm like, no, I'm on a roll right

00:32:55.910 --> 00:32:58.529
now. No, no, no. I had to keep you on. I'm at

00:32:58.529 --> 00:33:01.670
work at my blue -collar job right now. I am nowhere

00:33:01.670 --> 00:33:04.549
close. The only thing I see are I see radio antennas

00:33:04.549 --> 00:33:07.309
in the way background of where I'm working. And

00:33:07.309 --> 00:33:09.890
that's about it. That's as close as it gets.

00:33:10.170 --> 00:33:11.730
And here's the other thing is all my coworkers,

00:33:11.930 --> 00:33:14.150
if I said, hey, did you listen to Kiss FM this

00:33:14.150 --> 00:33:16.210
morning and Elvis Duran? They wouldn't know who

00:33:16.210 --> 00:33:18.930
Elvis Duran is or Kiss FM. So I'm like, perfect.

00:33:19.450 --> 00:33:20.950
Well, you got to tell them about Hoppy Hour.

00:33:21.049 --> 00:33:23.789
I'm going to make this a separate episode. So

00:33:23.789 --> 00:33:27.390
it'll be on the full episode, which is currently

00:33:27.390 --> 00:33:29.029
being recorded. And then I'm going to make a

00:33:29.029 --> 00:33:31.869
separate thing because I knew you'd be the guy.

00:33:31.950 --> 00:33:34.750
When I saw that headline, I said to myself, I

00:33:34.750 --> 00:33:36.589
need to get Tony Mazur on because I've actually

00:33:36.589 --> 00:33:38.609
told a few people that are higher up in radio

00:33:38.609 --> 00:33:39.710
because they were like, do you know what that

00:33:39.710 --> 00:33:42.809
means when it says reaches? And I said, my friend

00:33:42.809 --> 00:33:45.430
told me. So you're the reason I know that. Hey,

00:33:45.589 --> 00:33:48.190
we're the station that reaches the beaches in

00:33:48.190 --> 00:33:55.410
Shakespeare. the lakes oh my god you're the best

00:33:55.410 --> 00:33:58.789
dude Tony Mazur again check your brain podcast

00:33:58.789 --> 00:34:01.250
correct on all the platforms that is correct

00:34:01.250 --> 00:34:04.809
Tony Mazur yeah it's on the yeah whatever Wednesdays

00:34:04.809 --> 00:34:07.410
go check it out Tony Mazur you're the goat bro

00:34:07.410 --> 00:34:15.230
bye now talk to you later I love that guy I love

00:34:15.230 --> 00:34:20.039
a good little cocky attitude 856 -49 -HOFFY.

00:34:20.199 --> 00:34:29.880
It's 856 -494 -6773. Here's the deal. I'm thinking

00:34:29.880 --> 00:34:33.500
about it. We've been recording for an hour. We

00:34:33.500 --> 00:34:35.420
still have a ton of stuff to get to. Today's

00:34:35.420 --> 00:34:36.820
probably going to be a three -hour show. We got

00:34:36.820 --> 00:34:38.800
a video clip. Some might be left over. I learned

00:34:38.800 --> 00:34:40.440
something from when I worked on the MJ show.

00:34:40.880 --> 00:34:42.619
Save some prep for the next day. But there's

00:34:42.619 --> 00:34:44.619
something kind of therapeutic about doing a long

00:34:44.619 --> 00:34:46.519
show. So we got pretty much a whole show coming

00:34:46.519 --> 00:34:50.699
up. Um, if you're listening in Fresno, you might

00:34:50.699 --> 00:34:56.860
not be able to hear the whole show because we

00:34:56.860 --> 00:35:01.679
only air two hours. So check that out later by

00:35:01.679 --> 00:35:06.039
searching H O P P E radio. You know what I mean?

00:35:06.780 --> 00:35:11.400
Cause I record for the hardworking average Joe

00:35:11.400 --> 00:35:15.690
and Jane that grind in life. And I appreciate

00:35:15.690 --> 00:35:19.190
you listening. All right. Here's the deal. We're

00:35:19.190 --> 00:35:20.909
going to come back on Hoppy Hour and we're going

00:35:20.909 --> 00:35:25.670
to keep this party going. Hoppy Hour. Hoppy Hour.

00:35:27.690 --> 00:35:40.610
Hoppy Hour. Hoppy Hour will be right back. You

00:35:40.610 --> 00:35:43.409
probably had Taco Bell before. Whenever we're

00:35:43.409 --> 00:35:48.880
going out Um, all I smell is poop. We also need

00:35:48.880 --> 00:35:51.360
to be affectionate. And you can see that with

00:35:51.360 --> 00:35:54.719
Barack and Michelle as well. They do a lot of

00:35:54.719 --> 00:35:59.099
touching, kissing, even fisting. And we'll call

00:35:59.099 --> 00:36:03.659
it a day. The semen was so big. It's not lacking

00:36:03.659 --> 00:36:08.980
any meat. And that's what real women need. Cousin!

00:36:08.980 --> 00:36:11.960
Cousin! Stop cussing! It looks like you went

00:36:11.960 --> 00:36:14.420
and got a b***h job. Not on the iPad screen,

00:36:14.559 --> 00:36:16.559
whatever the case might be, in your hand, in

00:36:16.559 --> 00:36:19.780
a sock, in a whatever. Like, thank you. But also,

00:36:19.860 --> 00:36:22.860
I would love to be getting railed, but... As

00:36:22.860 --> 00:36:25.360
a reminder... Oh, yeah, let me press this button

00:36:25.360 --> 00:36:29.480
right here. Don't worry, Fresno. The hour will

00:36:29.480 --> 00:36:30.460
be right back.