
Abby Morton, CFP®
About
Abby Morton is a CERTIFIED FINANCIAL PLANNER™, is the founder of Creator Money, a financial planning firm built specifically for content creators, influencers, and online business owners making $250k+ in revenue. She is also the host of The Creator Money Show, a podcast that teaches creators how to turn unpredictable income into generational wealth. Abby brings nearly two decades of financial industry experience to the creator economy.
Before launching Creator Money, Abby spent five years as an analyst at Goldman Sachs, worked as a financial advisor at Dentist Advisors, and served in a broad operator role at Elements, a financial technology company, helping lead everything from people operations and culture to partner marketing and customer success. Her background gives her a unique perspective on where financial advice, technology, marketing, and client education intersect.
Abby lives in South Jordan, Utah with her husband and two boys. Outside of work, she’s usually spending time with her family, hiking, quilting, or listening to an audiobook.
